Unable to install VMWare Player

I decided to dip my toe in the water and try VMWare Player but I seem to have run into a small snag from the get go. I downloaded the .bundle file (version 5.0.2) and when I try to run it I get the message that Windows can't open the file and prompts for me to find a program to open the file with.

I'm running Windows 7 Professional 64 bit if it helps.

Thanks in advance folks.